Bad at Titles

There's a great scene in the movie Julie and Julia when Julia Child's book editor is working with index cards on a wall to decide Julia's book title. She maneuvers the index cards, going from left to right and back again. She crosses out letters. She writes over existing words. It's like a puzzle being put together in front of Julia's eyes. And Julia sits there, seemingly tired or not understanding the process or importance of creating a title. But when Julia's asked what she thought of her editor's final title and Julia expresses her indifference to the process, her editor says, "Julia, that will not due," informing her of the need to create an alluring title that will sweep the nation's ho

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© 2015 Rosemary Rey

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